Gathering information about the company before an interview provides some major benefits, especially if you’re facing a lot of competition for a position. Keep the following information in mind while preparing for your next interview.
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1. The skills and experience the company values.
First and foremost, you should know what the company looks for in a qualified candidate. This enables you to position yourself as the best candidate for the position. To discover the skills and experience the employer values, read between the lines of their job postings. You can also find out information on the employer’s career page to get an idea of the type of employees they desire. In addition, reach out to current employees who work there and ask them about what their employer values most in the workplace.
2. Key players of the organization.
The key players within an organization are those employees who hold important positions in the company. These individuals can be managers, department directors, and especially the CEO/President of the company. You can find out who the key players of the organization are by reading the employer’s “About” page and employee bios. It’s also a good idea to check out what these individuals say on Twitter and LinkedIn to learn what employees say about the company online.
3. Customers, services and products
Learning about the details of the company's business is essential before an interview because it allows you to answer questions more effectively as well as ask thoughtful questions of your own. When candidates are knowledgeable about what a company does and its target audience, it typically demonstrates that they are ambitious, organized and truly interested in the position.
You can usually learn about the company's offerings and customer base by visiting their website, exploring the blog and studying the white papers and case studies.
4. Who is Interviewing you?
If you're able to figure out who will be interviewing you, it's a great opportunity to learn a bit about them so that you can foster a meaningful conversation and make a memorable connection. In many cases, the name of your interviewer is included in the email coordinating and supplying the details of your interview, but if that information wasn't provided, you can always send a follow-up message asking for your interviewer's name.
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5. Company's Competition to Gauge your Awareness of the Industry
Aside from being knowledgeable about the company you're interviewing with, you should also be aware of their top competitors. Interviewers sometimes ask questions related to the company's competition to gauge your awareness of the industry, preparedness for the interview and general expertise.
6. The Company’s Culture, Mission and Values.
When candidates in our survey were asked what the most important factor was when choosing a company to work for, one in three people said work/life balance. Being equipped with the company’s views on things like flexible working hours and locations, as well as other cultural values such as their input to employee development can help you prepare your own questions at the end of the interview.
An example of what to ask? “I read a review that your company runs a mentoring program - can you tell me more about this and the positive impact it has had on your employees,” is certainly a good place to start.
7. Who are their customers?
You can’t serve a company without serving its customers in some way. They are the heart and soul of a business, so you should have a good idea of who their customers are.
A couple of factors you should know include:
Demographics
Occupation
Hobbies
Interests
Pain points
Knowing this will help you better explain to the interviewer how you can contribute to the company in specific ways.
8) What’s going on with this company right now?
Bringing new people up to speed with what’s going on in a company can be a real pain, so you can circumvent this problem completely by being informed of current events. Whether the company has just merged with another company or are preparing to launch a new product, being “in the know” will work to your advantage. You’ll be able to use this information to position yourself as a valuable employee while also impressing the interviewer with your knowledge.
9. Review the Company’s Social Media Accounts
Next, research the company’s Facebook, LinkedIn, Twitter, and other social profiles to see recent news you might have missed on Google News in step 2. You might see pictures of employee outings too, etc. You’ll get a great sense of the company culture and the type of people who work there.
This will give you more fuel and ideas for questions you can ask in the interview too.
Key Takeaways
When preparing for an interview, it's a good idea to become knowledgeable about a company's latest developments and news
You can get a better idea of the recent achievements and challenges of an organization by checking to see if they have press releases on their site or by performing a simple search on the Internet.
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